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Built for the critical Stage between innovation and scalable revenue
Emerging medtech companies often have promising technology, clinical validation, and investor backing, but scaling commercially requires a disciplined operating model. Sisnett & Company helps leadership teams pressure-test their commercial strategy, build scalable sales and clinical field organizations, and prepare for adoption across physicians, health systems, and referral networks.
Advisory Services
Commercial Readiness Assessment
Evaluate whether the organization is prepared to scale commercially, including sales structure, targeting, reimbursement, referral pathways, clinical support, CRM readiness, and launch sequencing.
Sales Force Design & Scale-Up
Develop field organization models, territory structures, hiring sequences, leadership layers, role definitions, clinical support ratios, and performance expectations.
Launch Strategy for Procedure-Based Therapies
Support companies preparing to commercialize therapies that require physician education, patient funnel development, procedural workflow, field clinical support, and reimbursement.
VC & PE Commercial Diligence
Help investors and boards assess whether a medtech company's commercial plan is realistic, scalable, and appropriately sequenced before significant capital is deployed.
Fractional Commercial Leadership
Provide interim or fractional CCO/VP Sales-level support for companies that need senior commercial leadership before hiring a full-time executive.
AI-Enabled Commercial Operations
Advise companies on how to use AI-enabled tools, CRM discipline, pipeline analytics, lead measures, call routing, and workflow automation to improve commercial execution.
Operator-Led Advisory, Not Theoretical Consulting
Sisnett & Company brings practical experience from scaling procedure-based medtech therapies, building high-performing sales and clinical organizations, leading regional and multi-state commercial teams, and driving adoption in complex healthcare environments.
This advisory model is designed for companies that need commercially grounded guidance, not generic consulting frameworks.
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